At Denmark's largest consumer electronics trade show, Beep, which was launched in November 2011, Discus Communications founded the award show Best of Beep in cooperation with the trade show organizer Digitalmessen.
The award is a tribute to many manufacturers in the consumer electronics industry, working hard to create innovative technologies, experiences and designs for the benefit of the consumers.
Discus Communications was responsible for the planning and execution of activities related to the Best of Beep award show.
Expertise, media relations and project management
Based on the agency's deep experience within the field of consumer electronics, Discus Communications established a jury consisting of media industry experts, who nominated a total of 39 products in 13 categories ranging from best flat screen, most innovative gadget and camera to best app, tablet and streaming service.
Discus Communications was also responsible for the contact and coordination with all nominated manufacturers and media partners as well as the coordination of accreditations, exhibition products and PR.
Promoting Best of Beep
The Best of Beep Award is based on votes from the visitors and was promoted through media partners who unveiled the nominations in the various categories during the weeks leading up to the trade show. These media partners also covered the award show and the winning products.
Before, during and after the Best of Beep award show, Discus Communications executed a number of PR activities to create broad visibility of the awards among the Danish media as well as potential visitors.
Furthermore the agency arranged competitions with selected nominated manufacturers to encourage visitors to submit their votes, resulting in votes from close to 2,700 trade show attendees.
Contact: Ekaterina Bakhbava