EMC is one of the world’s leading IT suppliers, delivering solutions within Storage, Cloud Computing and Big Data. Besides of scaling the company’s global marketing efforts to fit the Danish market, EMC Denmark has a goal of supporting the local market activities through a strong and result oriented communication and PR program.

Big Data and Transformation of IT
EMC is active in a market driven by state-of-the-art solutions for storing, administering, protecting and analyzing data. Discus Communications has created a PR strategy, incorporating market specific PR activities based on the EMC solutions. At the same time, we work to build a thought leader and expert position within the fields of Trust, IT Transformation and Big Data.

People and Competencies in Focus
On an operational level the PR program has been based on a mix of localized global EMC press material and locally developed content, here among customer wins and case studies. To support the establishment of though leadership and a position as expert, focus has also been on introducing and promoting both local and international EMC experts towards the press, resulting in numerous interviews in trade media as well as in broad national dailies.

Double the Results
Since Discus Communications started working with EMC in 2011, press coverage have more than doubled. The local press activities have successfully increased EMCs presence in trade by-liners, technical features, magazine profiles and interviews in national dailies.

PR-elements
» Press releases
» Product launches
» Event communication
» Interviews
» By-lined articles
» Video presentation
» Surveys
» Social media

For more information, please contact: Niels Christian Jensen