Discus Communications developed and executed a tactical PR campaign for Plantronics based on a survey of the communication patterns of European managers. Among other things, the survey concluded that a manager spends 10 years of his or her working life handling emails. 

Thought Leadership
The goal of the campaign was to position Plantronics as a leading innovator of wireless workplaces and also to position Plantronics’ European boss, Philip Vanhoutte, as a thought leader on future forms of communication. To obtain this, we published a survey of European managers’ communication patterns, undertaken by Henley Management College on behalf of Plantronics.

Official Press Launch
Discus Communications arranged an official press launch, where Philip Vanhoutte gave 11 one-to-one interviews with key journalists. On top of this we sampled Plantronics’ headsets for tests and reviews and placed an opinion-piece in Børsen concerning stress in connection with poor communication and ergonomics.

28 Press Clippings in Denmark and Sweden
The campaign generated 28 press clippings in Danish and Swedish business, lifestyle and tech media, including one TV appearance. Plantronics also experienced an increase in the demand for Philip Vanhoutte as a spokesperson on topics related to communication forms and poor email patterns. Additionally, some media started conducting their own surveys into their readers’ email patterns.

Campaign Elements
» Press event
» Press releases
» Interviews

For more information, please contact: Ekaterina Bakhbava