Crisis Communications: Never underestimate the ego of your CEO

When push comes to shove in a corporate crisis situation your CEO can make or break the day. Especially when dealing with the press.

In front of almost a hundred delegates at the ISF Nordic Spring Conference at PwC, Claus Fonnesbech, Senior Account Manager at Discus Communications, analyzed recent years’ well-known large scale corporate crisis cases, where the role of the CEO have played a pivotal part.

Learning points were outlined and Claus Fonnesbech showed how principles of corporate crisis management are the same across businesses and no matter the scale.

Claus Fonnesbech is a skilled journalist and advisor with 17 years of experience in corporate communication, PR and crisis management.

Contact: Claus Fonnesbech