Discus Communications has just been appointed as Nordic lead agency in the international agency network Plexus. The cooperation with Plexus may lead to more international customers and increased opportunities in advising Danish customers abroad.
Plexus is an international agency network with expertise in integrated communications in Europe and North America. Plexus mainly focuses on technology, consumer electronics, industry, healthcare and environment. Discus Communications, as a Nordic partner, will be lead agency for the Nordic region and responsible for recruitment of and coordination with the agency’s partners in Norway, Finland and Sweden. Discus Communications will also manage clients’ marketing and PR activities in Denmark.
“International collaboration is crucial for Discus Communications, since many of our customers operate globally. We must be able to advise and manage communications campaigns beyond national borders,” says Niels Christian Jensen, CEO at Discus Communications. “We already manage PR in the Nordics for several clients, as it saves them for recruiting good specialist agencies and handle the coordination. We expect that the relationship with Plexus will strengthen this position.”
Discus Communications has over 20 years’ experience as an integrated communications agency within the technology sector, which is international per se.
“More and more technology-based companies have a global business model. When it comes to software companies, for example, why feel confined by borders, when the product can easily be downloaded anywhere in the world? As a communications agency you need to be international, and at the same time be the local expert, who understands the local market dynamics,” says Niels Christian Jensen.
“By cooperation with the agency network we have access to experienced technology marketers with local market insights, and at the same time we can contribute with our integrated communications expertise within marketing and PR for technology based companies.”
Plexus PR Network consists of the following communications agencies:
- Say Communications (UK)
- Graham Associates (USA and Canada)
- Eliotrope (France)
- BSK (Germany, Austria and Switzerland)
- Noesis Communicazione (Italy)
- Intro Ibérica (Spain)
- Discus Communications (Denmark, Norway, Finland, Sweden)
For more information about the Plexus network, visit http://www.plexuspr.com/.