Discus Communications has been awarded for its creative and not least effective PR campaign, carried out for Russian IT security company Kaspersky Lab in the summer of 2012.
Discus Communications created a both season and news relevant story about mobile security, based on information from Copenhagen Airport as well as data from Kaspersky Lab’s own research team. The story generated close to 50 press clippings in the Danish broad news media.
Elke Woessner, Head of Communications Europe at Kaspersky Lab, comments:
"We have awarded Discus Communications with Kaspersky Lab’s Small and Excellent 2012 for their highly creative and cost efficient idea for the PR campaign Lost & Found. Not only did it result in great visibility and coverage for our company, we have also been able to leverage the campaign on a European level and carry it out in other countries as well."