Discus Communications is hosting a breakfast briefing on March 18, where participants will get four views on how companies can optimise marketing and communications activities and achieve visible and measurable results on a short and long term basis.
A key speaker is EMEA managing director for Plantronics, Philip Vanhoutte, who has more than 30 years’ experience with communications and management of international companies. Alongside his business career Philip Vanhoutte has researched in future ways of working and different ways of communicating, and today he is a presenter within the subject. The seminar will also focus on prioritising, planning and measuring communications activities as well as internal communications in times of crises. Breakfast and snacks will be served during the seminar, and there will be a network opportunity.
The breakfast briefing is aimed at communications, marketing and HR managers as well as managing directors.
8.30: Breakfast and registration
9.00: Introduction to the seminar
9.10: How to communicate in a financial crisis, and how to optimise your marketing and communications efforts to create measurable return on investment
- Philip Vanhoutte, communications expert and EMEA managing director, Plantronics
9.55: Recession marketing: Save on marketing budgets and advertise more effectively – how monitoring and control can ensure more value for money. Presentation of case study on how Norwegian Airlines optimises its online marketing and market penetration in Denmark
- Jesper Eiby Christoffersen, marketing director, TraceWorks A/S
10.20: Break with coffee and cake
10.35: How to optimise internal resources – creating a positive atmosphere and strengthening the internal culture despite the recession
- Marie-Louise Sachs Grauballe, HR manager, Microsoft, which was awarded Denmark’s best place to work in 2006 and 2007
11.00: High value, low cost – combining strategic communications planning and creative thinking with segmentation of effective and valuable campaigns
- Eva Kistrup, Director, Discus Communications A/S