Genetec ramps up in Scandinavia with Discus Communications

Genetec, producing world class unified IP security systems including video surveillance, access control and license plate recognition (LPR), is now enhancing its presence and market communications in Scandinavia. Genetec has chosen Discus Communications as its agency-of-record in Denmark, Sweden and Norway to lift the communication tasks around providing optimal unified physical security solutions and installations to a wide range of customers.

“With Discus we have gained a communications partner who understands our business, our software and systems and our target customers in Scandinavia. Further to this, the team has demonstrated the right set of competencies and the media network to fulfil on our communication goals,” says Jean-Philippe Deby, Genetec Sales Director, EMEA.

All over Europe, Genetec is growing its market share, and now the company is focusing on strategic opportunities in Scandinavia. Genetec wishes to build awareness and interest for its physical security solutions, bringing together video surveillance, access control and license plate recognition (LPR) in Scandinavia.

“Genetec is a market leader in European and American markets, and is making an ambitious push to extend into the Scandinavian marketplace. For this reason, our communications to specific target groups will be of great importance,” added Deby.