Oracle’s Extreme Performance Tour in Copenhagen, Stockholm and Helsinki

CASE: Oracle

This is how we gathered 230 CIOs for Oracle’s Extreme Performance Tour in Copenhagen, Stockholm and Helsinki

Conferences and events are a key element of Oracle’s marketing. Providing inspiration, shaking hands and bringing customers and prospects together in person is an effective sales and marketing tool, but it can also be time and resource consuming. So, Oracle came to us for help to carry out their Extreme Performance Tour in Denmark, Sweden and Finland.

Discus Communications was given overall responsibility for the three large-scale, all-day conferences. The aim of the three events was to target CIOs in large and medium-sized companies, as well as public-sector institutions, and to introduce them to Oracle’s complete range of hardware.

Focus on inspiration, insights and networking

With insight into Oracle’s core target group, we devised an exciting, relevant and compelling agenda with guest speakers, in-house Oracle experts and entertainment guaranteed to attract a large audience.

We were also responsible for finding suitable conference facilities and for all the practicalities of the event management component – down to the very last detail, including quality checking every presentation to ensure they were all on point. Finally, we were also tasked with expanding Oracle’s own extensive database of prospects through local demand-generating activities in the three countries.

The result was three successful events held at the Tycho Brahe Planetarium in Copenhagen, Södra Teatern in Stockholm, and Hotelli Kalastajatorppa in Helsinki. A total of 230 CIOs attended. At each event, the participants received valuable knowledge and inspiration from Oracle experts and practical examples from customer case stories.

In Denmark, the Extreme Performance theme was emphasised by a viewing of the film Adrenaline Rush, and the day concluded with dinner, networking and entertainment by Danish comedian Omar Marzouk.

Promotional elements

  • Creative ideas for event elements
  • Event and project management
  • Demand generation