Amalie Ayoe Sørensen

Communications Advisor

View full profile

Amalie is a Communications Advisor with attention to details. She works broadly across the marketing- and communications disciplines with a special focus on our clients’ product communication and product marketing. She takes pride in finding the best and most effective ways of marketing our clients’ products and solutions. This is executed across social media, traditional media, blogs, websites etc. Amalie also works dedicated with influencer marketing, and she has an experienced eye for matching our customers’ products with the right influencers with great authenticity and credibility.

Read more

Moreover, Amalie is always up to date on the latest trends and cultural movements – online and offline.

She holds a master’s degree in strategic communication and digital media from Roskilde University, where she also finished a bachelor’s degree in communication & psychology. Amalie started at Discus Communications as an intern and student assistant before starting her career full-time.

With a season pass to most of the Copenhagen museums she is often spotted around the city with a friend by her side. She loves to read and is known among friends and family to have a private library at home. Amalie is also a sucker for soccer! When at home (and not re-watching FRIENDS or another sitcom), there will most likely be a match running on the TV.

Show less

Frederikke Christensen

Project Assistant

View full profile

Frederikke is Project Assistant who is dedicated to combining her visual eye and love for content creation. She develops articles, blog posts, web text and press releases in close collaboration with our consultants and communication advisors. In addition, she also assists with a desk research, client reporting and administrative tasks.

Read more

Frederikke is studying journalism and communication at Roskilde University, and she expects to get her master’s degree in 2026. She has previously worked with influencer marketing, campaign execution and SoMe for a clothing brand – and here at Discus Communications, she is also developing her content creation and writing skills within B2B tech.

In her personal sphere, Frederikke spends much of her time following the many different trends in pop culture, and she is always ready to discuss the many podcasts that she is following.

Show less

Katrine Arevad

Communications Advisor

View full profile

Katrine is a Communications Advisor with a heart beating for tech. She is an expert in strategic communication and public relations, using her entrepreneurial spirit and experience from the tech and startup world to help elevate our clients’ communication. Katrine is a creative thinker and problem-solver. Her approach to communication is characterised by innovation, and she loves creating new relationships and developing exciting ideas to optimise projects. Her professional background and experience enable her to navigate complex tech landscapes and deliver targeted solutions. She takes pride in prioritising our client’s visions and needs, dedicating herself 100 percent to finding the best solution.

Read more

With a master’s degree in communication from Roskilde University, Katrine has a solid theoretical foundation complemented by seven years of experience in tech and PR. Working at both international and local levels, Katrine has in-depth knowledge of the tech industry, and experience navigating in publicly traded companies and regulated environments. Her expertise covers tech, culture, and finance. Additionally, she has substantial knowledge of ESG and innovation, having served as a consultant and mentor for several tech startups. As a freelance writer for various tech media outlets, Katrine actively contributes to industry discussions and development.

Katrine is our dynamic energy bomb. She always brings life and energy to the office. She has a great passion for music as well as handball. She also has an inner nerd and embraces both Star Wars and epic board games. However, good wine and delicious food are the quickest way to Katrine’s heart.

Show less

Lars Rønnov Mortensen

Consultant

View full profile

Lars is Account Executive full of recipes for compelling storytelling. His stories often evolve around trends in business, society and politics which means that newsworthiness is the base of his content before seasoning it with phrases that showcase his wordsmith skills.

Read more

Lars holds a Master of Journalism from University of Southern Denmark, where he specialised in copywriting and podcast production. Before joining Discus Communications, he worked as an agency Content Manager where he got a lot of mileage in creating web content such as blog posts and advertorials from a SEO perspective. Lars previously worked with internal IT support, and therefore he finds it quite easy to understand and transform even the most complex subjects into easily digestible content.

Lars is the jock of the office who always knows what is going on in the world of sports – from biathlon to tennis and everything in between. You may also meet him on-court, as he claims to have taken home countless victories in squash. When sports are not at the forefront of his mind, you will often find Lars in his kitchen where he is diving into many different culinary recipes and cuisines.

Show less

Mads Ellegård

Associate Senior Consultant, Digital Marketing

View full profile

Mads is deeply specialised in digital customer journeys embracing both the technology side as well as compelling content that leads to desired actions. With more than 10 years of experience in digital marketing, Mads has a special focus on SEO and SEM.

Read more

As a digital ninja, he has in-depth knowledge about the inside of the various tools used for analysing and executing digital campaigns. He guides our skilled copywriters while focusing on the latest Google Analytics reports. When he is not helping Discus Communications and his other corporate clients, Mads is running his own webshop which—not surprisingly—is top-ranked on its keywords.

Show less

Naima Pedersen

Office Assistant

View full profile

As Office Assistant, Naima always makes sure that everything comes together in our busy and high-paced office environment. She is responsible for administrative tasks and assignments and is always ready to help whenever needed.

Read more

Although she is only working part-time, her high spirits and cheerful personality is spreading throughout the office, and her sense of service and details benefits both colleagues and guests.

Show less

Nicklas Zimmermann

Finance Manager

View full profile

Nicklas Zimmermann is our finance manager and controller who keeps track of payrolls, cash flow, invoices, tax and much more. Through friendly reminders, he ensures that all important deadlines are kept, and he is also responsible for the quarterly financial reporting to management.

Read more

Despite the hectic atmosphere at times where all the communication consultants always focus on their clients before their administrative tasks, Nicklas remains completely calm and collected and ensures that tasks are solved in an easy and smooth manner.

When Nicklas is not just engaged in debit and credit, income statements and balance sheets, he is in the middle of establishing a new base for his family.

Show less

Niels Christian Jensen

Managing Director

View full profile

Niels Christian Jensen is the Managing Director and owner of Discus Communications. With more than 25 years of experience in strategic communication and marketing, he has worked with a wide range of customers, campaigns, issues and scenarios.

Everyone at the agency can benefit from his knowledge and experience, because he is always ready to crack a problem or discuss the pros and cons of a scenario – if you just meet him prepared.

Read more

Niels Christian holds a master’s degree in communication and american studies from University of Copenhagen and University of Washington in Seattle. He joined the agency in 1996 and became co-owner and partner in 1999. Before joining Discus Communications, he worked as Head of PR and Marketing at Maersk Data.

Niels Christian – or NC as we all call him – lives and breathes his mantra about delivering uncompromising quality.  He sets the bar high and everyone does their utmost to live up to these standards. Apparently, our clients are also thrilled about them, because we can demonstrate long-term client relationships.

In addition to his expertise in strategic communication and marketing, he has many years of experience in crisis management, crisis prevention, contingency planning and issues management – with an ability to quickly analyse and assess the scenario and put together a solid plan.

As a leader, Niels Christian is committed to setting goals and direction for both customers, employees and the agency. He is very dedicated to establishing the right team for each client with a clear focus on their varying needs over time.

Niels Christian is keen – both when it comes to working at the agency and in his spare time, where he as a skilled runner try his strengh against the long distances.

Show less

Sarah Egeberg

Associate Senior Advisor

View full profile

Sarah holds a master’s degree in Danish from University of Copenhagen and has been working professionally with journalism and communication since 2005. Throughout the years she has gained experience with almost all disciplines of PR and communication consultancy. Still, copy writing remains closest to her heart. This is also why she started out as a freelance journalist after ending her studies. Since then she has worked several jobs as a PR and communications consultant – and for a period she worked as an independent strategic and linguistic consultant. Sarah has a lot of agency experience and has been working with international PR as an account manager.

Read more

Sarah loves mental challenges, so while running her own communications agency she finished an extra bachelor’s degree in philosophy. She’s always hungry for more knowledge, so her current job as a lector and counselor at the communication study at Aalborg University in Copenhagen is a perfect fit for her. Here she teaches strategic communication and social media with a special focus on ethics.

Sarah is very skilled both practically and academically with a lot of experience in finding, writing and pitching stories spanning everything from water-cooled PC components, complex investment portfolios and digital transformation. She’s an experienced strategic adviser and campaign manager and is used to interacting with journalists. She understands how to build an interesting and well-documented story from both background knowledge and current themes while nailing it when it comes to target groups and media selection.

Show less

Simone Peyk Millgaard

Junior Consultant

View full profile

Simone is Account Executive with strong planning skills. She works with many different PR and communications disciplines using her strong creative force across projects and clients. This includes planning and executing strategic communication, developing compelling content across platforms, handling media relations, coordinating influencer marketing campaigns and ensuring that all her projects run smoothly. Her expertise within the agency world and PR is essential when delivering tailored communication solutions to our clients, and she is always dedicated to achieving the best results.

Read more

Simone has a master’s degree in communication and psychology from Roskilde University where she studied consumer behaviour and how to engage target audiences with meaningful messages that create a genuine connection between the target audience and the overall brand promise.

When Simone is not executing campaigns and programs, she is a music enthusiast creating her own music which she writes, plays, and sings herself. She is up to date on the latest trends in series and podcasts and always available for a discussion about the trends in pop culture.

Show less