Public Relations

Public relations is a powerful tool for boosting awareness of your company or transforming your reputation over time. And PR has a high degree of credibility, as stories and messages are often told by others rather than by the company itself – more specifically journalists, customers, employees, key opinion leaders, etc.

As a PR agency, we work with strategic communication consultancy, and building thought leadership positions. We can help you to develop your position as a spokesperson so that over time you become a true industry expert and opinion leader of current megatrends, issues and agendas, which are typically defined and decided in your content strategy.

We can handle your product PR, product launches and product reviews, helping you to target product news and dealing with everything from press events and logistics to reviews, publicity and positioning of your products in the media.

We have extensive knowledge of the journalists, their working methods and areas of interest. As a professional PR agency, we know what triggers individual journalists to listen to your stories and pass them on. But we also know when not to push – and we will always say so.

Our PR toolbox is well-stocked with everything from traditional news conveyed through interviews and press releases, to rapid response programmes and newsjacking tactics – all to ensure your company gets quality publicity in the media.

Whether you need to launch a new product, build your position as a spokesperson in a specific area or promote the opening of a new head office, we have the experience and press contacts to give you the best results, always with a focus on execution, KPIs and ROI.

We are equally at ease working with traditional journalistic media and social media.

Lars Rønnov Mortensen


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Public relations


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