CSR
Companies are no longer rated solely on their business results. Ethics, environment and behaviour paint a more complete portrait of the company. That is why corporate social responsibility (CSR) is a key focus area for most companies – especially in their communication.
Social media has in many ways given consumers more power. They do not want to deal with dishonest scammers and companies that cheat their customers. Conscious consumers use their purchasing power to choose companies that have a higher purpose than just making money.
Both trends put CSR and communication in the spotlight.
We can advise you on your company’s current situation, CSR initiatives and image among your target groups. And we can help you to identify your natural key issues and to communicate them in a way that promotes internal understanding and support and external recognition of your efforts.