Stakeholder analysis

If you don’t know where you’re going, any road will take you there

There is no substitute for knowledge about and insight into your target groups and market conditions. This gives you a qualified basis for decision-making, and it is key to the effectiveness of your communication and marketing. To identify your opportunities in the market, we measure the impact of your communication and marketing, take the temperature of your target group’s attitudes, work with analyses from vox pops and conduct reality checks using focus groups and in-depth interviews.

We work with quantitative and qualitative analyses of your market, corporate identity, positioning relative to competitors and value proposition, as well as surveying the attitudes, knowledge, behaviour and satisfaction of your customers and target groups. And we can often use all or parts of these analysis as part of your external communication, since the media is always looking for new figures, trends and statistics.

Niels Christian Jensen

Managing Director

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