Influencer marketing

Influencer marketing is about establishing credible relationships to your brand, and influencer marketing is growing in popularity as a way to market companies. Particularly in product PR and social media, it is becoming the go-to marketing tactic.

If you want to aim your communication at a specific target group, using influencers may just be right for you – and many influencer solutions come in all sizes from micro- to macro- to mega influencers. New social platforms are evolving all the time, and regardless of whether you want to establish relationships with Generation Z on YouTube or target a more mature audience through a classic blog format, there is a wealth of creative options that can help to strengthen your brand and build relationships with your specific target group.

We enter into many collaborations with influencers across our clients. In our view, good influencer collaboration is characterised by there being a positive link between the product and the individual influencer. The key is authenticity, so we carefully select who our clients should work with, because credibility is what matters most. We also work with influencer relations, which you can read more about here.

If you would like to learn more about your options within influencer marketing, please contact a member of our staff.