Media buying

In communication and marketing, we work across earned, owned and paid media. The boundaries are not as clear as they once were. More and more media offer new types of content packages, making it difficult to determine whether the budget should come from communication, marketing or sales.

For example, while working with your earned media, we may recommend combining those efforts with an investment in relevant paid media content packages with the end goal of generating traffic on your owned media, such as your website and blog universe.

We always ensure that the three media are utilised in harmony as part of your overall marketing and communication strategy.

We have a comprehensive understanding of the complex world of media buying. Whether you need radio spots, retargeting, advertising on social media, Google Ads or perhaps advertorials, we are here to help. With us, you will always receive trustworthy advice on how to optimise your budgets to achieve your goals and reach your target group. We will even negotiate your budgets with social media and traditional media.

Amalie Ayoe Sørensen

Communications Advisor

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