Media monitoring
Media monitoring is a crucial part of any public relations strategy. This is where you can actually see the results of your efforts. We monitor both traditional media and social media via media monitoring services and search agents, so we can inform you on important publicity about your company or your competitors. If you need it, we can set it up, so you get it the moment it ticks in.
We also monitor the media to pick up on current issues right away, so that we can benefit from riding in the slipstream of the topical themes via newsjacking and rapid response programmes.