Influencer relations

Leading experts, analysts, celebrities and other influential people can potentially boost sales, brand awareness or even traffic to your website – in both the B2B and B2C markets. Imagine a blog post where one of the country’s leading experts mentions your company or product in a complimentary way. That can generate just as much web traffic and additional revenue as a well-placed article, if not more.

We understand that journalists are not the only influencers, and this is why we work to establish relationships across the board with all relevant influencers that are likely to have a positive impact on your company. Influencer relations are not a commercial collaboration between a company and an influencer, as is generally the case with influencer marketing.