Marketing- og kommunikationsstrategi Arkiv

Den nye Covid-19-virkelighed: 5 gode råd til marketing og kommunikation i tech-branchen

Vi er midt i en historisk tid, hvor intet er, som det plejer. Ingen ved, hvornår det ender, eller hvordan vores new…

skrevet af Anna Børglum Sørensen

Guide til en succesfuld Kickstarter-kampagne - Efter kampagnen (Del 3)

Glem ikke dine kunder Mange begår den fejl, at de går i produktions-mode, når kampagnen er afsluttet og glemmer at…

skrevet af Elisabeth Due

Guide til en succesfuld Kickstarter-kampagne - Selve kampagnen (Del 2)

Varighed af kampagne En kampagne på Kickstarter kan vare alt fra én til 60 dage. Erfaringen er, at 30 dage går for…

skrevet af Elisabeth Due

Guide til en succesfuld Kickstarter-kampagne - Inden Kickstarter (Del 1)

Crowdfunding bliver mere og mere populært som alternativ til banklån og venturekapital. Det mest populære…

skrevet af Elisabeth Due

Cookie overblik

Denne hjemmeside benytter cookies til at forbedre din oplevelse imens du besøger hjemmesiden. De cookies som er kategoriseret som nødvendige bliver gemt i din browser da de er essentielle for hjemmesidens basale funktioner. Vi benytter også tredjeparts cookies som hjælper os med at analysere og forstå din brug af hjemmesiden. Disse cookie bliver kun gemt på baggrund af dit samtykke. Du har muligheden for at afvise brugen af disse cookies. Dog kan afvisningen af disse cookies have en effekt på din oplevelse på hjemmesiden.

Nødvendige

Altid aktiveret

Nødvendige cookies er essentielle for at få hjemmesiden til at fungere. Denne kategori inkluderer kun cookies som sikrer basale funktioner og sikkerhedsforanstaltninger for denne hjemmeside. Disse cookies gemmer ingen personlige oplysninger.

Cookie	Beskrivelse
__cf_bm	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
cookielawinfo-checkbox-advertisement	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
pll_language	The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way.
viewed_cookie_policy	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Statistik

Statistik cookies bruges til at forstå hvordan hjemmesidens besøgende interagerer med hjemmesiden. Disse cookie giver informationer om antallet af besøgende, trafikkilder mm.

Cookie	Beskrivelse
_ga	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_18782458_1	Set by Google to distinguish users.
_gid	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Marketing

Marketing cookies bruges til at give den besøgende relevant annoncering og marketing kampagner. Disse cookies tracker besøgende på hjemmesiden og indsamler informationer til at skabe skræddersyet annoncering.

Cookie	Beskrivelse
_fbp	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
VISITOR_INFO1_LIVE	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.